# Market Potential

### Peer-To-Peer Predictions Market Potential

Even amid economic uncertainty caused by global geopolitical factors, millions have turned to alternative investment tools, such as peer-to-peer prediction markets. This method is trending as an alternative to standard trading yet remains closely tied to it in terms of profit potential, especially since the target audience is essentially the same. 

According to a study by [CoinWire](https://www.dlnews.com/articles/snapshot/study-says-europe-to-lead-in-global-crypto-transaction-value/#:~:text=Global%20crypto%20industry%20trading%20volume,this%20year%2C%20the%20study%20predicts.), the global crypto industry's trading volume is expected to exceed $108 trillion at the end of 2024, 90% higher than in 2022.

Meanwhile, the Decentralized Prediction Markets (DPMs) have become an unmissable trend in 2024. They first appeared on Vitalik Buterin's blog, "[Prediction Markets: Tales from the Election](https://vitalik.eth.limo/general/2021/02/18/election.html)," where he predicted growing interest in prediction markets, not only for elections but also for conditional predictions, decision-making, and other Dapps (decentralized applications).

The overall TA for Zephyr is envisioned to reach 2-5 million by the end of 2025. Meanwhile, the number covers users from the following evolving markets:

<figure><img src="/files/1UnsugfWp3V5iRTDUH4p" alt=""><figcaption></figcaption></figure>


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